Gyaru fashion is a type of Japanese street fashion that originated in the 1970s. In English speaking countries Gyaru is commonly mistaken for ganguro, but that is actually a subculture of gyaru. It was popular in the 1990s, but shortly died out in the early 2000s. Gyaru is a girly-glam style, breaking away from traditional standards of beauty by dwelling on the man-made (wigs, fake eyelashes, fake nails, etc.). Gyaru fashion neither fit well with the Japanese traditional culture nor how the media portray ideals of Japanese women. It is often classified as a sign of youth rebellion.

Gyaru fashion is typically characterized by having heavily bleached or dyed hair (mostly shades from dark brown to blonde), excessively decorated nails, and dramatic makeup.

The makeup typically consists of dark eyeliner and fake eyelashes. Clothing pieces for gyaru fashion differ depending on which gyaru style the individual chooses.

Popular gyaru models include Tsubasa Masuwaka, Sakurina, and Wakatsuki Chinatsu, just to name a few.

All items (8)